Normcore
$320
Normcore is a high-performance Shopify theme built for merchants with extensive product catalogs.
Large catalog management, solved.
Thousands of SKUs. Wholesale and retail buyers. Multiple categories and collections. Normcore's layouts, navigation, and B2B toolkit are purpose-built to organize, surface, and sell at scale.
Designed to organize large catalogs
40+ sections are built for stores where the catalog is the product experience: mega menus, descriptive product cards, and collection layouts with advanced filtering help buyers find what they need without clicking through endless pages. Every layout is designed to reduce browsing friction and move large-catalog buyers to purchase.
B2B/B2C flexibility
Every tool is built to match how wholesale and retail buyers actually shop large inventories. Bulk buy and quick order lists let B2B buyers add dozens of SKUs in seconds. Volume discounts, product comparison, cross-selling, and upsells drive higher order values on every transaction.
Build any section you want
Build any layout you want with Normcore's custom section feature - no page builder, no code. The theme is compatible with Shopify's Sidekick AI, you can describe what you need and let AI assemble the section for you right inside the editor. Build the comprehensive website experience without vibe coding from scratch.
97+ Lighthouse score. Mobile-optimized
Normcore is mobile-optimized from the ground up, consistently scoring 97+ on Google Lighthouse across real merchant stores. That means mega menus, advanced filters, and product-heavy collection pages all load fast on every device - especially mobile, where large-catalog buyers increasingly browse and reorder.
Instant Support and Theme Updates
We provides dedicated live chat support to help you resolve issues fast. And we keep pace: every Blum update ships new features, bug fixes, and performance improvements so your store stays current with Shopify's platform changes.
B2B & Wholesale
B2B stores will love Normcore
Normcore delivers bulk buy, quick order lists, and volume discounts. Built for wholesale buyers and high-volume merchants.
Product siblings / Combine listing
Improve product exploration by linking similar products or variants. Giving buyers a cleaner path through your catalog.
Product bulk buy
Optimize B2B and high-volume purchases with quick order lists and bulk-add functionality. Built for wholesale buyers.
Product upsells
Boost revenue with smart product recommendations and bundled offers to increase average order value on every transaction.
Product sort and filtering
Help B2B buyers cut through large catalogs fast. Filter by price, brand, spec, or availability with topbar, sidebar, and drawer layouts.
Quick order list
Let B2B buyers add multiple SKUs to cart from a single page. No browsing individual product pages for every line item.
Stock counter
Display real-time inventory levels to create urgency and guide buyers toward in-stock items before they sell out.
Navigation & Discovery
Navigation and product discovery built for scale.
Built by merchants who've spent 9+ years optimizing Shopify stores, Normcore's navigation, search, and merchandising tools are built for scale. Handling thousands of SKUs without friction.
Engagement
Advanced navigation
Enable seamless browsing of extensive inventories with multi-level menus and advanced search that surfaces the right product every time.
Engagement
Customizable header & footer
Tailor your store's branding and layout with extensive customization options for headers and footers. No code required.
Engagement
Flexible media presentation
Combine images, video, and text in any layout to carry your brand story or seasonal campaigns. No code required.
Engagement
Descriptive product card
Provide rich product insights with customizable labels and key information at a glance. Reducing clicks to conversion.
Engagement
Product comparison
Let buyers compare product features side by side. So they commit faster on spec-heavy purchases.
Engagement
Multi-trigger popups
Engage buyers with popups for promotions. Triggered by scroll, exit intent, or time on page.
More features
More built-in features of Normcore
Everything you need to run a high-performing store. Built in, no apps required.
Slide-out cart
Keep buyers in the flow with a smooth slide-out cart. No page reload, no lost momentum.
In-store pickups
Offer a convenient, cost-saving option by letting buyers pick up orders at your physical location.
Cart notes and upsells
Let buyers add order notes and apply discount codes directly in the cart. Reducing checkout friction, support requests, and cart abandonment.
Quick buy
Reduce friction in the buying journey and encourage quick purchases directly from collection pages.
Countdown timer
Create urgency and move buyers faster on time-sensitive deal countdowns.
Product badges
Highlight new arrivals, bestsellers, and limited stock with customizable product badges that drive purchase decisions.
Currency switcher
Sell globally with confidence. Buyers see prices in their local currency automatically.
Promo banners
Surface promotions, shipping notices, and key messages at the top of every page to capture attention before buyers scroll.
Cross-selling
Maximize sale opportunities by intelligently recommending complementary products on product and cart pages.
In-menu promos
Drive sales from navigation with promotional images and offers embedded directly in your mega menu.
RTL (Right-to-Left) language support
Full RTL layout support for Arabic, Hebrew, and other right-to-left languages. Text direction, alignment, and UI components all adapt automatically.
Image parallax
Highlight brand style over products and make the shopping experience feel more premium and editorial.
Navigation badge
Highlight sales, special collections to improve product discovery and help customers navigate large catalogs with ease.
Infinite scroll for collection pages
Add infinite scroll as an optional product loading method for collection grids. Buyers browse more products without interruption, no pagination click required.
All features included
Trusted by merchants
“We upgraded to the Normcore platform to launch our new website. The platform is easy and quick to set up, the product pages are very good with lots of options. Our customers have commented on the layout and how easy it is to view. The platform is slick and very quick on mobile.”
Solis Ventus Ltd
Shopify Merchant
“I'm extremely pleased with the Normcore theme! It offers plenty of upsell features and an intelligent product layout that truly stands out. Switching to this theme was a game-changer. Highly recommended for anyone looking for a dynamic theme and a supportive team!”
TheLuckyStar
Shopify Merchant
“Une vraie pepite ! Ce theme offre deja des fonctionnalites impressionnantes, alliant design moderne et performances optimales. L'interface est fluide, intuitive et parfaitement adaptee aux besoins des utilisateurs. Le potentiel est enorme !”
Cosmeyer
Shopify Merchant
“Its intuitive design and smart product layout eliminate the guesswork, allowing me to create a sleek, high-converting store in no time. The built-in upsell features are a game-changer, helping boost my average order value without needing extra apps.”
Veda Elegance
Shopify Merchant
“We upgraded to the Normcore platform to launch our new website. The platform is easy and quick to set up, the product pages are very good with lots of options. Our customers have commented on the layout and how easy it is to view. The platform is slick and very quick on mobile.”
Solis Ventus Ltd
Shopify Merchant
“I'm extremely pleased with the Normcore theme! It offers plenty of upsell features and an intelligent product layout that truly stands out. Switching to this theme was a game-changer. Highly recommended for anyone looking for a dynamic theme and a supportive team!”
TheLuckyStar
Shopify Merchant
“Une vraie pepite ! Ce theme offre deja des fonctionnalites impressionnantes, alliant design moderne et performances optimales. L'interface est fluide, intuitive et parfaitement adaptee aux besoins des utilisateurs. Le potentiel est enorme !”
Cosmeyer
Shopify Merchant
“Its intuitive design and smart product layout eliminate the guesswork, allowing me to create a sleek, high-converting store in no time. The built-in upsell features are a game-changer, helping boost my average order value without needing extra apps.”
Veda Elegance
Shopify Merchant
“We upgraded to the Normcore platform to launch our new website. The platform is easy and quick to set up, the product pages are very good with lots of options. Our customers have commented on the layout and how easy it is to view. The platform is slick and very quick on mobile.”
Solis Ventus Ltd
Shopify Merchant
“I'm extremely pleased with the Normcore theme! It offers plenty of upsell features and an intelligent product layout that truly stands out. Switching to this theme was a game-changer. Highly recommended for anyone looking for a dynamic theme and a supportive team!”
TheLuckyStar
Shopify Merchant
“Une vraie pepite ! Ce theme offre deja des fonctionnalites impressionnantes, alliant design moderne et performances optimales. L'interface est fluide, intuitive et parfaitement adaptee aux besoins des utilisateurs. Le potentiel est enorme !”
Cosmeyer
Shopify Merchant
“Its intuitive design and smart product layout eliminate the guesswork, allowing me to create a sleek, high-converting store in no time. The built-in upsell features are a game-changer, helping boost my average order value without needing extra apps.”
Veda Elegance
Shopify Merchant
In the wild
Normcore in production. Not in demos.
Not mockups. Live Shopify stores using Normcore to sell at scale, across categories and markets.
Frequently asked questions
Everything you need to know about Normcore
More questions? Reach us at hi@ecomx.co
Ready to build?
Elevate your store with Normcore.
$320
One-time license — lifetime access
- Unlimited free trial on Shopify
- All 5 presets included
- Ongoing support included
- Lifetime license for the version purchased