Blum
A versatile and professional Shopify theme designed to showcase media-driven products effectively on any device.
Why is Blum the best theme for fashion stores?
Blum's customizable layouts attract customers' eyes, helping you tell your brand story visually.
Conversion-oriented features
Blum is designed to enhance user engagement and maximize sales with 29 customizable and distinctive layouts.
Visual-driven design
Blum emphasizes high-quality visuals to showcase media-driven products effectively, making it ideal for apparel, beauty, or fashion stores.
Flexible custom section
Design any layout group you want to showcase your look book within the theme editor, no page builder needed!
Fast loading speed
Blum ensures a smooth and seamless user experience by optimizing loading time, which is crucial for retaining visitors and improving search engine ranking.
Sales & Conversion
How does Blum improve sales and conversion rates?
Blum boosts sales and order value with creative features that drive purchases and urgency.
Complementary Products
Maximize sale opportunities by intelligently recommending complementary products.
Countdown Timer
Grab users' attention and encourage them to take action quickly to secure your deals.
Upsell in Cart
Increase AOV with free shipping threshold notice and reduce abandoned cart with auto discount code.
Recommended Products
Give shoppers a smooth exploration experience by displaying precise product recommendations on product pages.
Quick Buy
Reduce friction in the buying journey and encourage efficient and quick purchases.
Multiple Sales Badges
Capture attention and motivate customers to make a purchase sooner with limited availability or time-sensitive offers.
Engagement
Which engagement features set Blum apart?
Interactive features help captivate customers with dynamic shopping experiences.
Engagement
Product Hotspot
Boost customer engagement and make product exploration more fun and exciting, turning every interaction into a memorable experience.
Engagement
Prominent Badge
Deliver your message uniquely and keep customers fully engaged.
Engagement
Social Media Share
Build brand awareness by presenting your social media channels.
Engagement
Clickable Banner
Ensure a smooth user experience, give shoppers a convenient way to explore products.
Engagement
Running Text
Infuse your content with energy and motion. Grab attention, convey information, and add a touch of dynamism.
Engagement
Color Swatches
Create an engaging, fun, and accurate way for your customers to view and interact with different variants of your products.
Engagement
Size Guide
Give shoppers trust and confidence by providing clear instructions on your items.
Engagement
Product Filters
Increase sales potential by allowing your customers to find exactly what they are looking for quickly and easily.
Design & Aesthetics
What makes Blum's design and aesthetics unique?
Designed by Shopify-certified theme experts. Blum enhances your store's visual appeal with stunning design elements.
Design & Aesthetics
Wallpaper Video
Use background video to smoothly tell your stories and create a deep connection with your customers.
Design
Special Layouts
Display your collections or image content in a unique, engaging, and attractive look.
Design
Section with Icon
Enhance your site with sections that include custom icons, adding an engaging touch and guiding your customers effortlessly.
Design
Timeline
Create a storytelling section with the progress bar and leave your brand in customers' minds.
Customization
How flexible is customization with Blum?
Customizable layouts tailor your store's visuals to match your brand and enhance user experience.
Customization
Varied Text Size Options
Choose from a variety of text size options to perfectly tailor your content's appearance, enhancing readability across your site.
Customization
Adjustable Banner Heights
6 different banner height options for any screen, providing flexibility to optimize visual impact and user experience.
Customization
Flexible Item Rows
Customize the number of items displayed per row to create the perfect layout for your product collections.
Customization
Flexible Section Width
Create a visually appealing and user-friendly website while ensuring your brand visuals are displayed exactly as intended.
More features
More exclusive features of Blum
Everything you need to run a high-performing store — built in, no apps required.
Low Inventory Notice
Encouraging your customers to act fast before stock runs out!
Slideshow
Convey your messages, showcase products, or highlight key features in a captivating way.
Testimonials
Build trust and drive sales with real customer reviews and experiences.
Popup
Capture attention to promote your campaigns with popup announcements.
In-Store Pickup
Offer a convenient, cost-saving option by allowing in-store pickups.
Contact Form
Streamline customer inquiries and support with an easy-to-use form.
All features included
Testimonials
Trusted by Clients
“This theme is so beautiful. Better than the more expensive options and such a good price in my opinion!”
Hannah Rochford Astrophotography
Shopify Merchant
“I'm using the BLUM theme and I love it. I like it so much that I'm thinking about using it for another project. Yes, the theme is wonderful, but the technical support is the big surprise.”
Found Family
Shopify Merchant
“Blum theme is a game changer! The sleek design and great performance perfectly match my store's aesthetic.”
CustomYour.life
Shopify Merchant
“We went from a free theme with little control, to Blum. It's very customizable, easy to use, and beautiful if used correctly.”
Homestead Beard Oil Co
Shopify Merchant
“This theme is so beautiful. Better than the more expensive options and such a good price in my opinion!”
Hannah Rochford Astrophotography
Shopify Merchant
“I'm using the BLUM theme and I love it. I like it so much that I'm thinking about using it for another project. Yes, the theme is wonderful, but the technical support is the big surprise.”
Found Family
Shopify Merchant
“Blum theme is a game changer! The sleek design and great performance perfectly match my store's aesthetic.”
CustomYour.life
Shopify Merchant
“We went from a free theme with little control, to Blum. It's very customizable, easy to use, and beautiful if used correctly.”
Homestead Beard Oil Co
Shopify Merchant
“This theme is so beautiful. Better than the more expensive options and such a good price in my opinion!”
Hannah Rochford Astrophotography
Shopify Merchant
“I'm using the BLUM theme and I love it. I like it so much that I'm thinking about using it for another project. Yes, the theme is wonderful, but the technical support is the big surprise.”
Found Family
Shopify Merchant
“Blum theme is a game changer! The sleek design and great performance perfectly match my store's aesthetic.”
CustomYour.life
Shopify Merchant
“We went from a free theme with little control, to Blum. It's very customizable, easy to use, and beautiful if used correctly.”
Homestead Beard Oil Co
Shopify Merchant
Real stores
How are real stores succeeding with Blum?
See the Blum in action from our beloved customers' stores.
Latest version
What's in Blum theme's latest version?
Blum is continuously improved. Here are the features we shipped in the latest release.
Latest release
Sticky Popup Section
Built with block-based layout, the new popup section gives you the flexibility to design stunning and unique popups on your website.
Latest release
Right-to-Left Language Support
Blum now fully supports right-to-left (RTL) languages like Arabic and Hebrew. One-click setup in the theme editor.
Latest release
Mega Menu
Efficiently showcase your best catalogs in a powerful multi-level mega menu. Promote your best-sellers and new arrivals right in the header.
Latest release
Product Siblings
Create a richer product page by linking related items through swatches and displaying only the relevant variant details.
Frequently asked questions
Everything you need to know about Blum
More questions? Reach us at hi@ecomx.co
Ready to build?
Elevate your store with Blum.
$170
One-time license — lifetime access
- Unlimited free trial on Shopify
- All 5 presets included
- 6 months of priority support
- Lifetime license for the version purchased