eComX

Blum

$170

Your buyers decide with their eyes first. Blum is built around that path.

TRY THEME FREE
https://ecomx.co/themes/blum
Blum Shopify theme
97Lighthouse score
95Google PageSpeed
5Presets included
30+Section layouts

Why do visual-commerce stores choose Blum?

Fashion, wellness, home decor, and kidswear buyers all start the same way - they respond to an image before they read a description. Blum's layouts carry that momentum from the first scroll to the add-to-cart button.

Built for the inspire-to-purchase path

Built for the inspire-to-purchase path

Blum's 30+ sections are mapped to make buyers react to an image before they read a word: lookbooks, product hotspots, and shoppable galleries that carry momentum straight to the add-to-cart button. Every layout is designed to move visual buyers from inspiration to purchase - not just look good on a screenshot.

Conversion features built for visual niches

Conversion features built for visual niches

Every tool is built to match how image-first buyers actually shop. Countdown timers and stock counters create real urgency. Product siblings, a built-in size guide, quick buy, and shop in look remove friction between 'I want that' and checkout. No third-party apps required - it's all native.

Design any section you want

Design any section you want

Build any layout you want with Blum's custom section feature - no page builder, no code. The theme is compatible with Shopify's Sidekick AI, you can describe what you need and let AI assemble the section for you right inside the editor. Build the comprehensive website experience without vibe coding from scratch.

95+ Lighthouse score

95+ Lighthouse score

Blum is mobile-optimized from the ground up, consistently scoring 95+ on Google Lighthouse across real merchant stores. That means high-res galleries, video backgrounds, and lookbook sections load fast on every device - especially mobile, where most fashion and lifestyle buyers shop.

Instant Support and Theme Updates

Instant Support and Theme Updates

We provides dedicated live chat support to help you resolve issues fast. And we keep pace: every Blum update ships new features, bug fixes, and performance improvements so your store stays current with Shopify's platform changes.

Sales & Conversion

How does Blum improve sales and conversion rates?

Blum boosts sales and order value with creative features that drive purchases and urgency.

Complementary Products

Complementary Products

Maximize sale opportunities by intelligently recommending complementary products.

Upsell in Cart

Upsell in Cart

Increase AOV with free shipping threshold notice and reduce abandoned cart with auto discount code.

Recommended Products

Recommended Products

Give shoppers a smooth exploration experience by displaying precise product recommendations on product pages.

Countdown Timer

Countdown Timer

Grab users' attention and encourage them to take action quickly to secure your deals.

Quick Buy

Reduce friction in the buying journey and encourage efficient and quick purchases.

Multiple Sales Badges

Multiple Sales Badges

Capture attention and motivate customers to make a purchase sooner with limited availability or time-sensitive offers.

Sticky Popup Section

Sticky Popup Section

Built with block-based layout, the new popup section gives you the flexibility to design stunning and unique popups on your website.

Mega Menu

Mega Menu

Efficiently showcase your best catalogs in a powerful multi-level mega menu. Promote your best-sellers and new arrivals right in the header.

Product Siblings

Create a richer product page by linking related items through swatches and displaying only the relevant variant details.

Engagement

Which engagement features set Blum apart?

Interactive features help captivate customers with dynamic shopping experiences.

01

Engagement

Product Hotspot

Boost customer engagement and make product exploration more fun and exciting, turning every interaction into a memorable experience.

Prominent Badge
02

Engagement

Prominent Badge

Deliver your message uniquely and keep customers fully engaged.

Social Media Share
03

Engagement

Social Media Share

Build brand awareness by presenting your social media channels.

04

Engagement

Before/ After slider

Inspire shoppers with outfit transformations, styling ideas, and side-by-side color or fit comparisons - all through an interactive before-and-after experience.

05

Engagement

Running Text

Infuse your content with energy and motion. Grab attention, convey information, and add a touch of dynamism.

06

Engagement

Color Swatches

Create an engaging, fun, and accurate way for your customers to view and interact with different variants of your products.

Revealing Text
07

Engagement

Revealing Text

Turn every headline into a storytelling moment with smooth scroll-triggered text animations and flexible reveal effects.

Product Filters
08

Engagement

Product Filters

Increase sales potential by allowing your customers to find exactly what they are looking for quickly and easily.

01 / 09

Design & Aesthetics

What makes Blum's design and aesthetics unique?

Every layout in Blum is mapped to how visual buyers actually shop. The sections aren't decorative. They move buyers from the image to the purchase.

Design & Aesthetics

Wallpaper Video

Use background video to smoothly tell your stories and create a deep connection with your customers.

Design

Special Layouts

Display your collections or image content in a unique, engaging, and attractive look.

Design

Section with Icon

Enhance your site with sections that include custom icons, adding an engaging touch and guiding your customers effortlessly.

Section with Icon

Design

Timeline

Create a storytelling section with the progress bar and leave your brand in customers' minds.

Timeline

Customization

How flexible is customization with Blum?

Customizable layouts tailor your store's visuals to match your brand and enhance user experience.

Varied Text Size Options
01

Customization

Varied Text Size Options

Choose from a variety of text size options to perfectly tailor your content's appearance, enhancing readability across your site.

02

Customization

Adjustable Banner Heights

6 different banner height options for any screen, providing flexibility to optimize visual impact and user experience.

03

Customization

Flexible Item Rows

Customize the number of items displayed per row to create the perfect layout for your product collections.

04

Customization

Flexible Section Width

Create a visually appealing and user-friendly website while ensuring your brand visuals are displayed exactly as intended.

All settings are editable through the native Shopify theme editor — no code required.

More features

More exclusive features of Blum

Everything you need to run a high-performing store - built in, no apps required.

Low Inventory Notice

Encouraging your customers to act fast before stock runs out!

Slideshow

Convey your messages, showcase products, or highlight key features in a captivating way.

Right-to-left Language

Blum supports right-to-left (RTF) languages like Arabic and Hebrew.

In-Store Pickup

Offer a convenient, cost-saving option by allowing in-store pickups.

Image Parallax

Highlight lifestyle over products and make the shopping experience feel more premium and editorial.

Age Verification

Supports customizable heading, message, confirm/deny buttons, and cookie persistence.

All features included

Sticky add-to-cart bar with size guideUrgency timer and low-stock badgesQuick-buy on collection pagesMega menu with image tilesMobile-first product galleryBuilt-in upsell and cross-sell blocksPredictive search with product previews

Testimonials

Trusted by Clients

3,000+merchants worldwide trust Blum.
99% positive on Shopify Theme Store
01 / 04
“This theme is so beautiful. Better than the more expensive options and such a good price in my opinion!”
HR

Hannah Rochford Astrophotography

Shopify Merchant

“I'm using the BLUM theme and I love it. I like it so much that I'm thinking about using it for another project. Yes, the theme is wonderful, but the technical support is the big surprise.”
FF

Found Family

Shopify Merchant

“Blum theme is a game changer! The sleek design and great performance perfectly match my store's aesthetic.”
C

CustomYour.life

Shopify Merchant

“We went from a free theme with little control, to Blum. It's very customizable, easy to use, and beautiful if used correctly.”
HB

Homestead Beard Oil Co

Shopify Merchant

“This theme is so beautiful. Better than the more expensive options and such a good price in my opinion!”
HR

Hannah Rochford Astrophotography

Shopify Merchant

“I'm using the BLUM theme and I love it. I like it so much that I'm thinking about using it for another project. Yes, the theme is wonderful, but the technical support is the big surprise.”
FF

Found Family

Shopify Merchant

“Blum theme is a game changer! The sleek design and great performance perfectly match my store's aesthetic.”
C

CustomYour.life

Shopify Merchant

“We went from a free theme with little control, to Blum. It's very customizable, easy to use, and beautiful if used correctly.”
HB

Homestead Beard Oil Co

Shopify Merchant

“This theme is so beautiful. Better than the more expensive options and such a good price in my opinion!”
HR

Hannah Rochford Astrophotography

Shopify Merchant

“I'm using the BLUM theme and I love it. I like it so much that I'm thinking about using it for another project. Yes, the theme is wonderful, but the technical support is the big surprise.”
FF

Found Family

Shopify Merchant

“Blum theme is a game changer! The sleek design and great performance perfectly match my store's aesthetic.”
C

CustomYour.life

Shopify Merchant

“We went from a free theme with little control, to Blum. It's very customizable, easy to use, and beautiful if used correctly.”
HB

Homestead Beard Oil Co

Shopify Merchant

Real stores

How are real stores succeeding with Blum?

See the Blum in action from our beloved customers' stores.

This Must Be The Place

Homeware & Lifestyle

This Must Be The Place

Baleaf

Sports & Outdoor

Baleaf

Sincopa Coffee

Food & Beverage

Sincopa Coffee

Woolf

Fashion & Apparel

Woolf

Try free demo

Frequently asked questions

Everything you need to know about Blum

More questions? Reach us at hi@ecomx.co

Blum is built for stores where buyers decide visually. Key features: shoppable galleries and lookbooks that let buyers go from styled image to product in one tap; product hotspots to tag items directly on lifestyle imagery; complementary product blocks to show the full look; color swatches and variant previews; a built-in size guide; mega menu with image tiles; and a full sales toolkit - countdown timers, free shipping bars, stock counters, and urgency badges.

Blum is ideal for stores in fashion, wellness, jewelry, art, and home decor - any niche where buyers are moved by imagery before they read a description. It fits merchants with a mid-range budget, small to mid-sized teams, and growing Shopify stores on Basic or Shopify plans.

Yes. Shopify allows unlimited free trials of any paid theme - you only pay when you publish to your live store. We also provide 24/7 live chat and email support for merchants trialing the theme, merchants who have purchased, and anyone evaluating it.

Yes. Blum supports Shopify's native language features, EU Translation, and is compatible with third-party apps like Weglot for multilingual stores.

Yes. These are all built-in features that require no extra apps.

Go to the Blum theme page on the Shopify Theme Store and click 'Try theme' to install it to your store - you can customize and test without paying until you publish. When ready, click 'Buy theme' and complete checkout through your Shopify admin. Once purchased, the theme is fully licensed for your store. You only pay once and receive lifetime version updates. Contact our live chat or email anytime you need help.

Ready to build?

Elevate your store with Blum.

$170

One-time license — lifetime access

  • Unlimited free trial on Shopify
  • All 5 presets included
  • Ongoing support included
  • Lifetime license for the version purchased
View on Shopify