eComX

Shine

$210

Beauty buyers buy results. Shine's layouts carry them from aspiration to trust to purchase - any brand story, built in.

TRY THEME FREE
https://ecomx.co/themes/shine
Shine Shopify theme
95Lighthouse score
95Google PageSpeed
3Presets included
40+Section layouts

How does Shine help your beauty brand stand out?

Beauty shoppers follow a specific path - aspiration, proof, trust, then purchase. Shine is built around that sequence, not adapted from a general template.

Built around how beauty buyers buy

Beauty shoppers move from aspiration to proof to purchase and every layout, gallery, and section in Shine follows that sequence. Highlighted collections, shoppable lookbook, and product presentation carry shoppers from aspiration to informed purchase

Every feature built for the beauty buyer path

Comparison table, ingredient tabs, before/after result sliders, color swatches - each one serves a specific moment in how beauty shoppers research and decide. Each feature is built to move a beauty shopper closer to buying.

Build any section you want

Build any layout you want with Shine's custom section feature - no page builder, no code. The theme is compatible with Shopify's Sidekick AI, you can describe what you need and let AI assemble the section for you right inside the editor. Build the comprehensive website experience without vibe coding from scratch.

95+ Lighthouse score. Mobile-optimized

95+ Lighthouse score. Mobile-optimized

Shine ships at 95+ on Google Lighthouse - lean, mobile-first, and fast enough that page load is never the reason someone bounced. Speed is a conversion feature for beauty stores. It's built in.

Instant Support and Theme Updates

Instant Support and Theme Updates

We provides dedicated live chat support to help you resolve issues fast. And we keep pace: every Shine update ships new features, bug fixes, and performance improvements so your store stays current with Shopify's platform changes.

Key features

What beauty features does Shine offer?

Every feature is built to help beauty browsers explore, trust, and buy - right inside the theme editor.

Highly customizable header

Highly customizable header

Easily adapt to your specific business needs with our flexible header layouts.

Flexible font application

Flexible font application

Enable powerful modifications of type scale and font style for an impactful brand expression.

Image gallery with shoppable look

Image gallery with shoppable look

Inspire your customers with instant product views and enable quick purchases directly from our image gallery.

Customized product media

Showcase your product media in the best light to increase customer engagement.

Flexible content collage

Flexible content collage

Enhance storytelling potential and engage customers more deeply with your content.

Blurry background effect

Improve the look and feel of your store and create an unforgettable first impression in your customers' mind.

Before - After image slider

A direct and effective way to showcase your product's uses and characteristics.

Running content

Infuse your content with energy and motion. Grab attention, convey information, and add a touch of dynamism.

Cross-sell

Cross-sell

Maximize sale opportunities by intelligently recommending complementary products.

More features

More built-in features of Shine

Everything you need to run a high-performing beauty store - built in, no apps required.

Shoppable lookbook

Showcase your beauty items with interactive hotspots, allowing shoppers to discover and shop every featured product directly from a single image.

Comparison table

Present up to five beauty products side by side, comparing ingredients, benefits, skin types, and key features in a clear, easy-to-scan table.

Video feed

Showcase tutorials, routines, and creator content in a video feed that helps shoppers discover products, and shop with greater confidence.

Usage direction

Organize usage instructions into an interactive accordion that's easy to browse, helping customers use your products correctly and build trust.

Slide-out cart

Keep shoppers in the flow with a smooth slide-out cart - no page reload, no lost momentum.

In-store pickups

Offer a convenient, cost-saving option by letting customers pick up orders at your physical location.

Quick buy

Reduce friction in the buying journey and encourage quick purchases from collection pages.

Promo popups

Capture attention and promote your campaigns with flexible popup announcements.

Product badges

Highlight offers, bestsellers, and new arrivals with eye-catching product badges.

Mega menu

Showcase your full catalog in a powerful multi-level mega menu with image tiles and promotional links.

Product sort & filtering

Help shoppers find exactly what they want quickly with flexible sorting and filtering.

Image hotspot & galleries

Make product discovery interactive with shoppable hotspots, galleries, zoom, and rollover.

Wallpaper video

Set a background video to immerse shoppers the moment they land on your store.

Color swatches

Give customers an engaging, accurate way to view and select different product variants.

Currency switcher

Sell globally with confidence - customers shop in their local currency automatically.

All features included

Slide-out cartIn-store pickupsCart notesQuick buyBlogIn-menu promosQuick viewPromo popupsProduct badgesAnnouncement barRecommended productsStock counterPromo bannersFAQ pageLow inventory noticeHigh-resolution imagesImage hotspotImage galleriesImage rolloverImage zoomLookbooksSlideshowColor swatchesProduct videosWallpaper videoMega menuBreadcrumbEnhanced searchProduct sort & filteringSticky headerProduct hotspot700+ Google fontsCurrency switcherCustom CSS

Testimonials

How merchants love the Shine theme

500+merchants worldwide trust Shine.
96% positive on Shopify Theme Store
01 / 04
“The Shine theme has allowed our customers to achieve a better experience. The product card layout was easy to implement, as were the site sections (there are many to choose from). I enjoyed the flexibility and customization it provides, with a significant highlight being the overall site responsiveness. Another feature I loved was the animated background, which made the store look more special!”
S

Solea

Shopify Merchant

“Amazing! Extremely reliable service with lightning-fast response. This is the best theme provider I've seen so far. They solved my problem perfectly. I'm sure they will continue to get better and better.”
ON

Orange Neon

Shopify Merchant

“This theme is great but their support is even better. I've been chatting with them for a couple hours today as I solve a few issues on my site. The support rep has tackled every problem with 100% success and the chat replies are near instant. I am so impressed and thankful. I do recommend you try this theme.”
R

RedBud

Shopify Merchant

“It's amazing to work with this theme. It has a lot of useful features, beautiful and customizable design and the best support you can ask for. They're always ready to tackle your questions, which makes it a lot easier for me, since I don't know how to code.”
J

Juliage

Shopify Merchant

“The Shine theme has allowed our customers to achieve a better experience. The product card layout was easy to implement, as were the site sections (there are many to choose from). I enjoyed the flexibility and customization it provides, with a significant highlight being the overall site responsiveness. Another feature I loved was the animated background, which made the store look more special!”
S

Solea

Shopify Merchant

“Amazing! Extremely reliable service with lightning-fast response. This is the best theme provider I've seen so far. They solved my problem perfectly. I'm sure they will continue to get better and better.”
ON

Orange Neon

Shopify Merchant

“This theme is great but their support is even better. I've been chatting with them for a couple hours today as I solve a few issues on my site. The support rep has tackled every problem with 100% success and the chat replies are near instant. I am so impressed and thankful. I do recommend you try this theme.”
R

RedBud

Shopify Merchant

“It's amazing to work with this theme. It has a lot of useful features, beautiful and customizable design and the best support you can ask for. They're always ready to tackle your questions, which makes it a lot easier for me, since I don't know how to code.”
J

Juliage

Shopify Merchant

“The Shine theme has allowed our customers to achieve a better experience. The product card layout was easy to implement, as were the site sections (there are many to choose from). I enjoyed the flexibility and customization it provides, with a significant highlight being the overall site responsiveness. Another feature I loved was the animated background, which made the store look more special!”
S

Solea

Shopify Merchant

“Amazing! Extremely reliable service with lightning-fast response. This is the best theme provider I've seen so far. They solved my problem perfectly. I'm sure they will continue to get better and better.”
ON

Orange Neon

Shopify Merchant

“This theme is great but their support is even better. I've been chatting with them for a couple hours today as I solve a few issues on my site. The support rep has tackled every problem with 100% success and the chat replies are near instant. I am so impressed and thankful. I do recommend you try this theme.”
R

RedBud

Shopify Merchant

“It's amazing to work with this theme. It has a lot of useful features, beautiful and customizable design and the best support you can ask for. They're always ready to tackle your questions, which makes it a lot easier for me, since I don't know how to code.”
J

Juliage

Shopify Merchant

Real stores

See real stores succeeding with Shine

See and experience how worldwide brands are using Shine.

Herbal Edge

Beauty & Skincare

Herbal Edge

House by Joat

Fashion & Apparel

House by Joat

Pole Closet

Activewear & Dancewear

Pole Closet

Hector Director

Featured store

Hector Director

Eight Hour Club

Wellness

Eight Hour Club

Try free demo

Frequently asked questions

Everything you need to know about Shine

More questions? Reach us at hi@ecomx.co

Shine is crafted with health, skincare, and beauty brands in mind. It blends stunning visuals with features that elevate product presentation and build customer trust: - Beautiful preset designs for health and beauty with clean, modern layouts and soft color schemes that align perfectly with beauty brand aesthetics. - Before and after image slider: ideal for showcasing results of skincare, haircare, or cosmetic treatments - great for building credibility. - Color swatches: lets customers easily explore different shades, tones, or product variations (like lipstick, foundation, etc.). - Image rollover on hover that allows customers to preview another angle or texture by simply hovering over product images. - Product videos: add tutorials, demos, or product application videos directly on product pages or homepage sections. - Image hotspots: tag key ingredients, product benefits, or tool functions directly on images - great for educational content. - Image galleries: display multiple product views, packaging shots, lifestyle imagery, or influencer testimonials in a clean layout.

Shine is best for: - Merchants with visual-heavy products like makeup, skincare, or fragrance - where buyers need aspiration and proof before they purchase. - Brands prioritizing ease of use and minimal design, with high customization ability. - Emerging boutique beauty brands with a small catalog of products or collections, needing a fast setup. - Sports and active lifestyle brands - the Energetic preset is purpose-built for outdoor gear and activewear stores. - Those looking for lightweight conversion tools like sticky bars and clean product flows.

Yes. Shopify allows unlimited free trials of any paid theme - you only pay when you publish it to your live store. We also provide 24/7 live chat and email support for both trial and purchased merchants, and even merchants who haven't yet purchased - within our scope.

Yes, Shine supports variant swatches for color, size, and style. You can also use custom images as swatches.

Yes. Custom fonts can be added by uploading the font file and modifying the theme's CSS. We can support you with that.

Yes. These are built-in features that require no extra apps. Shine also supports announcement bars and cart drawers that enhance conversion.

You'll receive access to documentation, tutorials, and customer support via email or live chat on our website. You can also request direct assistance via Shopify Collaborator access if needed.

You can install Shine directly from the Shopify Theme Store. Here's the process: 1. Go to the Shine theme page on the Shopify Theme Store. 2. Click 'Try theme' to install Shine to your store. You can customize and test the theme without paying until you publish it. 3. If you decide to buy, click 'Buy theme' and complete the checkout through your Shopify admin. 4. Once purchased, the theme is fully licensed for your store, and you can publish it anytime. You only buy once and receive lifetime version updates. 5. Contact our live chat or email anytime you need help.

Ready to build?

Elevate your store with Shine.

$210

One-time license — lifetime access

  • Unlimited free trial on Shopify
  • All 3 presets included
  • Ongoing support included
  • Lifetime license for the version purchased
View on Shopify