Shine
$300
Beauty buyers buy results. Shine's layouts carry them from aspiration to trust to purchase - any brand story, built in.
How does Shine help your beauty brand stand out?
Beauty shoppers follow a specific path - aspiration, proof, trust, then purchase. Shine is built around that sequence, not adapted from a general template.
Built around how beauty buyers buy
Beauty shoppers move from aspiration to proof to purchase and every layout, gallery, and section in Shine follows that sequence. Highlighted collections, shoppable lookbook, and product presentation carry shoppers from aspiration to informed purchase
Every feature built for the beauty buyer path
Comparison table, ingredient tabs, before/after result sliders, color swatches - each one serves a specific moment in how beauty shoppers research and decide. Each feature is built to move a beauty shopper closer to buying.
Build any section you want
Build any layout you want with Shine's custom section feature - no page builder, no code. The theme is compatible with Shopify's Sidekick AI, you can describe what you need and let AI assemble the section for you right inside the editor. Build the comprehensive website experience without vibe coding from scratch.
95+ Lighthouse score. Mobile-optimized
Shine ships at 95+ on Google Lighthouse - lean, mobile-first, and fast enough that page load is never the reason someone bounced. Speed is a conversion feature for beauty stores. It's built in.
Instant Support and Theme Updates
We provides dedicated live chat support to help you resolve issues fast. And we keep pace: every Shine update ships new features, bug fixes, and performance improvements so your store stays current with Shopify's platform changes.
Aspirational triggers
Grab shoppers's attention with aspirational triggers
Beauty buyers shop on how a product makes them feel before they read a single ingredient. Shine is built to put that feeling front and center.
Video shoppable
Keep shoppers engaged with high-fidelity demonstration product videos and let them shop directly from the feed.
Flexible content collage
Enhance storytelling potential and engage customers more deeply with your content.
Collection showcase
Transform standard navigation into a compelling entry point using stunning, large-format imagery, and product side previews.
Media gallery with shoppable look
Inspire your customers with instant product views and enable quick purchases directly from our image gallery.
Blurry background effect
Improve the look and feel of your store and create an unforgettable first impression in your customers' mind.
Running content
Infuse your content with energy and motion. Grab attention, convey information, and add a touch of dynamism.
Flexible font application
Enable powerful modifications of type scale and font style for an impactful brand expression.
Proof & credibility
Turn aspiration into trust with clear proof
The moment interest is sparked, buyers naturally transition to skepticism regarding a product's efficacy and safety. Shine is architected to resolve these specific concerns through on-page evidence.
Before - After image slider
Provide undeniable visual proof of a product's efficacy by directly comparing a subject before and after using a specific treatment or cosmetic.
Comparison table
Present up to five beauty products side by side, comparing ingredients, benefits, skin types, and key features in a clear, easy-to-scan table.
Key ingredients
Highlight key ingredient of product right inside the product details.
Video feed
A feed of UGC videos from real customers or content creators is one of your most authentic sales channels, helping shoppers discover products and shop with greater confidence.
Media quote
Highlight a single large-text quote to showcase social proof and help humanize the brand with real stories.
Value list
Prominently showcase key USPs and proof points, using large numerical highlights as powerful visual anchors.
Regimen building
Turn products into a ritual
Beauty consumers prioritize holistic regimens over isolated products. Shine is built to help a buyer see how a product fits into their regimen, not just what it is.
Shoppable lookbook
Showcase your beauty items with interactive hotspots, allowing shoppers to discover and shop every featured product directly from a single image.
Info tabs for usage direction
An interactive how-to-use accordion sets expectations for application and results, which also cuts down on returns from misuse.
Product bundles
Offer a group of products that indicates ready-to-use rituals, regimens, or gift sets - with an irresistible deal.
Complementary products
Maximize sale opportunities by intelligently recommending complementary products.
Closing the sale
Turn lingering interest into immediate action
Interest and understanding aren't the same as a completed order. Shine is built to close that last gap with the right nudge at the right moment.
Countdown timer
Creates urgency around launches, sales events, or limited stock. You can add countdown timer block into product details section.
Popup
The section gives you the flexibility to design stunning popups for sales, discounts, announcements, or newsletter signup.
Upsell in cart
Maximize Average Order Value and reduce checkout friction with dynamic free shipping bar and You may also like section.
Quick order list
Lets business buyers add multiple units in one pass instead of repeating the add-to-cart flow line by line.
More features
More built-in features of Shine
Everything you need to run a high-performing beauty store - built in, no apps required.
Usage direction
Organize usage instructions into an interactive accordion that's easy to browse, helping customers use your products correctly and build trust.
Product badges
Highlight offers, bestsellers, and new arrivals with eye-catching product badges. You can add multiple badges on a product card.
Menu highlights
Highlight your New Arrivals, Bestsellers, or any collections in your menu header with 9 exclusive highlight element styles.
Customized product media
Showcase your product media in the best light to increase customer engagement.
In-store pickups
Offer a convenient, cost-saving option by letting customers pick up orders at your physical location.
Quick buy
Reduce friction in the buying journey and encourage quick purchases from collection pages.
Wallpaper video
Set a background video to immerse shoppers the moment they land on your store.
Color swatches
Give customers an engaging, accurate way to view and select different product variants.
Currency switcher
Sell globally with confidence - customers shop in their local currency automatically.
Testimonials
How merchants love the Shine theme
“The Shine theme has allowed our customers to achieve a better experience. The product card layout was easy to implement, as were the site sections (there are many to choose from). I enjoyed the flexibility and customization it provides, with a significant highlight being the overall site responsiveness. Another feature I loved was the animated background, which made the store look more special!”
Solea
Shopify Merchant
“Amazing! Extremely reliable service with lightning-fast response. This is the best theme provider I've seen so far. They solved my problem perfectly. I'm sure they will continue to get better and better.”
Orange Neon
Shopify Merchant
“This theme is great but their support is even better. I've been chatting with them for a couple hours today as I solve a few issues on my site. The support rep has tackled every problem with 100% success and the chat replies are near instant. I am so impressed and thankful. I do recommend you try this theme.”
RedBud
Shopify Merchant
“It's amazing to work with this theme. It has a lot of useful features, beautiful and customizable design and the best support you can ask for. They're always ready to tackle your questions, which makes it a lot easier for me, since I don't know how to code.”
Juliage
Shopify Merchant
“The Shine theme has allowed our customers to achieve a better experience. The product card layout was easy to implement, as were the site sections (there are many to choose from). I enjoyed the flexibility and customization it provides, with a significant highlight being the overall site responsiveness. Another feature I loved was the animated background, which made the store look more special!”
Solea
Shopify Merchant
“Amazing! Extremely reliable service with lightning-fast response. This is the best theme provider I've seen so far. They solved my problem perfectly. I'm sure they will continue to get better and better.”
Orange Neon
Shopify Merchant
“This theme is great but their support is even better. I've been chatting with them for a couple hours today as I solve a few issues on my site. The support rep has tackled every problem with 100% success and the chat replies are near instant. I am so impressed and thankful. I do recommend you try this theme.”
RedBud
Shopify Merchant
“It's amazing to work with this theme. It has a lot of useful features, beautiful and customizable design and the best support you can ask for. They're always ready to tackle your questions, which makes it a lot easier for me, since I don't know how to code.”
Juliage
Shopify Merchant
“The Shine theme has allowed our customers to achieve a better experience. The product card layout was easy to implement, as were the site sections (there are many to choose from). I enjoyed the flexibility and customization it provides, with a significant highlight being the overall site responsiveness. Another feature I loved was the animated background, which made the store look more special!”
Solea
Shopify Merchant
“Amazing! Extremely reliable service with lightning-fast response. This is the best theme provider I've seen so far. They solved my problem perfectly. I'm sure they will continue to get better and better.”
Orange Neon
Shopify Merchant
“This theme is great but their support is even better. I've been chatting with them for a couple hours today as I solve a few issues on my site. The support rep has tackled every problem with 100% success and the chat replies are near instant. I am so impressed and thankful. I do recommend you try this theme.”
RedBud
Shopify Merchant
“It's amazing to work with this theme. It has a lot of useful features, beautiful and customizable design and the best support you can ask for. They're always ready to tackle your questions, which makes it a lot easier for me, since I don't know how to code.”
Juliage
Shopify Merchant
Real stores
See real stores succeeding with Shine
See and experience how worldwide brands are using Shine.
Frequently asked questions
Everything you need to know about Shine
More questions? Reach us at hi@ecomx.co
Ready to build?
Elevate your store with Shine.
$300
One-time license — lifetime access
- Unlimited free trial on Shopify
- All 3 presets included
- Ongoing support included
- Lifetime license for the version purchased